About me
As a recent graduate in digital marketing with a background in media and entertainment, I bring fresh, innovative strategies and a unique perspective to digital marketing. My academic projects and internships have equipped me with hands-on experience, leading to a 20% increase in website traffic, a 30% boost in social media engagement, and significantly enhanced customer satisfaction. Leveraging my skills in multimedia production, creative campaign design, and data-driven decision-making, I've contributed to a 25% rise in product engagement and a 20% uplift in customer loyalty. My connections within the entertainment industry have fostered valuable partnerships and sponsorships, amplifying brand visibility and driving sales.
EDUCATION
Post Graduate in Digital Media and Marketing
George Brown College, Toronto
Post Graduate Diploma in Tv Production
Bhartiya Vidya Bhavan, India
Bachelor of Journalism & Mass Communications
Guru Gobind Singh Indraprastha University, India
EMPLOYMENT
Client Specialist
Mar 2021 – Jan 2023
HGS (Rogers Communication)
As a member of the Sales and Marketing department's Support Team, I deal with high-priority issues and a group of 20 coworkers. I enjoy getting to know my customers, learning about their issues, and helping them come to a conclusion. In order to better assist consumers, I am thoroughly familiar with all aspects of the offered products.
Nov 2014 – Feb 2016
Video Tailor
Have led a team of marketing to successfully uphold and expand the company's brand. Promoted the success of the marketing team's strategies and initiatives under my supervision. Directed the creation of all campaign plans that detailed objectives, target audiences, key messaging, KPIs, and calls to action. Reviewed, approved, and managed the marketing budget while maximizing the return on investment (ROI) for all external marketing purchases and making sure the campaign's message and branding were clear. Promoted products and services through the formulation and implementation of marketing strategies. studied market trends and business developments. Supervised over 200 movies and a staff of over 20 people, adjusting their visuals, audio, and video. Assembled raw material, edited sound and sequences, and delivered final product within time and budget restrictions.
Marketing Coordinator & Production Manager
Graphic Designer & Video Editor
Mar 2016 – Jan 2021
Picture Art
Contributed significantly to all aspect of film and video production as a facilitator and major player. I collaborated with the editorial staff to create, produce, and edit broadcast content, such as commercials, digital media, marketing materials, original concepts, on-location shoots, and edited studio recordings. I assisted in brainstorming sessions and helped set goals and timelines for various projects. In addition, I edited content in real time during events so that I could provide timely, high-quality media coverage.
As a marketing professional, I conduct extensive research and analysis of web and social media presence for prospective target companies, develop and implement advertising strategies for new initiatives, and collaborate with cross-functional teams to execute integrated campaigns. I assist in the creation of content for social media platforms and newsletters, resulting in increased engagement and click-through rates. Additionally, I have experience in project management, including developing and managing timelines and workflows, as well as organizing and executing community events and trade shows for increased brand visibility and engagement. Through my work, I help to increase client base and engagement by 10% and 20%, respectively.
Marketing Associate
Jan 2023 - Present
31st Line Strategic Communications